Support the Future of the
Independent Live Sector
NIVA is launching the first comprehensive national study to uncover the economic contributions and challenges of independent live entertainment venues, performing arts centers, promoters, and festivals.
What Your Donation Will Support:
Study Design: A comprehensive economic impact and conditions study tailored for independent venues, promoters, and festivals
Data Collection: Assisted by existing industry data, a national, sector-wide survey
Analysis & Reporting:
An exclusive national report detailing the economic state of the independent live entertainment sector as a whole
52 one-pagers for each state identifying the economic effect of the live sector in that state
Regional one-pagers communicating the effect of the live sector for chosen localities
Why This Matters:
A Sector at Risk: Independent stages were some of the hardest hit by the pandemic, and many are still struggling to recover. This research will be critical to securing funding for the live sector at the local, state, and national levels.
Economic and Cultural Importance: These stages not only create jobs and economic activity but are cultural touchstones in their communities.
Long-Term Impact: By amplifying our study, you are investing in the future of live entertainment and its contribution to national and local economies.
Your contribution is an investment in the future of live entertainment. Help us arm the sector with the data and confidence it needs to thrive.
To sponsor a regional economic impact one-pager, reach out to partnerships@nivassoc.org.